Broker Check
Will Hege, CFP®

Will Hege, CFP®

President and Chief Executive Officer

Will Hege is the President & CEO of Hege Financial Group. He is an experienced financial advisor and CERTIFIED FINANCIAL PLANNER™ professional with a passion for guiding clients through the logical and emotional decisions involved in the financial planning process.  Under his leadership, Will has expanded the client service team to better serve the clientele of Hege Financial Group. Today, he recommends and implements comprehensive financial strategies for clients as a Financial Advisor for LPL Financial.

Will graduated from the University of North Carolina at Chapel Hill in 2001 with a degree in Business Administration. He is a past graduate of the Leadership Winston-Salem program, led the Jerry Long Family YMCA Annual Giving Campaign as Fund Chair in 2017, and served as a Deacon and Chairman of the Finance Committee and Stewardship Team at Ardmore Baptist Church. Will was also a “40 Under Forty” recipient by the Triad Business Journal in 2019, and recognized as Forbes “Best-in-State Wealth Advisors*” in 2024.

Will greatly values time with his family, including his wife Leslie, and their three children, Anna, Jack, and Drew. (And we can’t forget about their dog, Biscuit!) Will is also a passionate supporter of UNC athletics and an avid golfer.


*The 2024 Forbes Best-In-State Wealth Advisor ranking, developed by SHOOK Research, is based on in-person and telephone due diligence meetings and a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK Research receives a fee in exchange for rankings.