Broker Check
Will Hege, CFP®

Will Hege, CFP®

President and Chief Executive Officer

Will is an experienced financial advisor and CERTIFIED FINANCIAL PLANNER™ professional with a passion for guiding clients through the logical and emotional decisions involved in the financial planning process.  

Will joined Hege Financial Group in 2003 and was named President & CEO of the firm in 2017. Under his leadership, Will has expanded the client service team to better serve the clientele of Hege Financial Group. Today, he recommends and implements comprehensive financial strategies for clients as a Financial Advisor for LPL Financial.

Will graduated from the University of North Carolina at Chapel Hill in 2001 with a degree in Business Administration. He is a past graduate of the Leadership Winston-Salem program and led the Jerry Long Family YMCA Annual Giving Campaign as fund chair in 2017.  Will was also recognized as a “40 Under Forty” recipient by the Triad Business Journal in 2019.  Will is active at his church, Ardmore Baptist Church, currently serving as a Deacon, and as Chairman of the Finance Committee and Stewardship Team.

Will greatly values time with his family, including his wife Leslie, and their three children, Anna, Jack, and Drew.  (And we can’t forget about their dog, Biscuit!) Will is also a passionate supporter of UNC athletics and an avid golfer.