William E. Hege IV, CFP®
President and Chief Executive Officer
Will is an experienced financial advisor with a passion for helping clients achieve their financial goals. Will is a CERTIFIED FINANCIAL PLANNER™ professional and works to understand his clients’ perspective while creating a pathway for success and walking with them along their journey. He has the communication skills and practical expertise to guide clients through both logical and emotional decisions regarding their financial future.
Will joined Hege Financial Group in 2003 and was named President & CEO of the firm in 2017. Under his leadership, Will has expanded the client service team to better serve the clientele of Hege Financial Group. Today, he recommends and implements comprehensive financial strategies for clients as a Financial Advisor for LPL Financial.
Will graduated from the University of North Carolina at Chapel Hill in 2001 with a degree in Business Administration. He is a graduate of the 2011 Class of Leadership Winston-Salem and is actively involved at the Jerry Long Family YMCA as a board member and Annual Giving Campaign fund chair for 2017. Will is active at his church, Ardmore Baptist Church, having served as a Deacon and currently Stewardship Team Chairman. In previous roles, he has served Chair of the Pastor Search Team and as Financial Committee Chairman. Will and his wife, Leslie, have three children, Anna, Jack, and Drew, and reside in Clemmons, NC.